Early in October 1998 former IBM executive Tim Shannon approached Dale and Ned Jarrett with a unique business venture. Shannon wanted to create an authentic racing adventure where the public could enjoy hands on the sport the Jarrett family has loved for generations. It wasn't long before they formed an investment group made up of Dale and Ned, Green bay Packers quarterback Brett Favre, and fellow NASCAR driver Joe Nemechek.

By November the group formally incorporated and hosted their first racing school program on July 4, 1999 in Rockingham, NC. The idea of a truly authentic racing adventure was met with immediate enthusiasm, and the company started trading publicly in June of 2000. Since opening, The Dale Jarrett Racing Adventure has focused on client interaction and the staff makes sure you have the adventure to remember.

The company continues to grow, bringing the "thrill ride" of a lifetime to a wider audience. In January 2006, The Dale Jarrett Racing Adventure moved into a new primary vehicle care center in Talledega, AL.